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Executive Chairman Statement

Jeff Duval

 

Our communications should be clear, concise, informative, factual and educated and support our principles and values, e.g.:

1. clarity
2. agility
3. passion
4. longevity

Being a pioneering, technologically astute company; founded on the belief of doing things differently, we should communicate these values in the tone of voice we adopt.

Similarly, the content must be delivered in a simple and accessible manner, whilst also retaining its educated and informative tone. This means they need to be:

5. free of jargon
6. free of acronyms
7. free of overly technical language

We should also be conscious of contributing to Efret's reputation. What we say adds to or detracts from the confidence prospects, clients or stakeholders have in Efret's service. We are acting as an ambassador for Efret. We are projecting the Efret identity. Remember, first impressions count, and what you say and how you say it will impact on that person's confidence in our ability to do a good job.

The simplest things can influence how Efret is perceived - it's important that we all sing from the same song sheet and all get it right.

Jeff Duval Signature

 

 

 

 
Jeff Duval
Executive Chairman

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